Sponsorship In Pro Cycling

A Sponsor’s Perspective

Sponsorship in pro cycling. Egan Bernal and Geraint Thomas of Team Ineos cross the line together at the Tour de France
Egan Bernal and Geraint Thomas, Tour de France, 2019

Our Cycling Journey

Is Pro Cycling A Closed Shop?

Growth In Pro Cycling

Is The Business Model Broken?

A New Way To Engage With The Cycling Fan?

Commercial Capability In Pro Cycling

Our Best Sponsorship Deal

How About Engaging With Sponsors?

Pro Cycling Will Endure


CEO of performance nutrition company. Executive coach. Startup investor. Generally curious. London based. stephenmoon.com